If you’ve considered opening a digital custom apparel shop, taking the plunge comes with plenty of benefits. In 2023, the promotional products industry was valued at a whopping 20.8 billion. The reason for its mammoth size? Promotional products work.
Whether you’re looking to sell merch or build a portal for your team to order logo-branded apparel — opening a digital pop-up shop is a solid option.
With physical storefront overhead costs eliminated, a digital custom apparel shop serves is a cost-effective yet powerful tool. Read on to learn how your business, charity, or team can seamlessly set up an impressive virtual storefront that meets your goals!
What is a Digital Custom Apparel Shop?
With the rise of e-commerce, it’s now easier than ever to open an online pop-up shop. A digital custom apparel shop is a website or landing page that allows businesses to conveniently deliver products or services online. It showcases your merch, giving shoppers the option to select various colors and sizes, add them to their cart, and check out.
A digital custom apparel shop enables customers, team members, and supporters to order custom-branded merch with a few clicks. With Effortless Branding’s pop-up shop solution, you don’t need to worry about finding space to store your swag. We’ll take care of storing, packaging, and shipping your gear — so you can focus on building your empire.
Essentially, a digital swag shop enables you to increase your selling potential and save time, without breaking the bank.
Why Launch a Digital Custom Apparel Shop?
Whether you’re looking to sell branded t-shirts or launch a swag store for your employees, an online shop comes with serious perks. A digital custom apparel shop allows you to:
Generate Extra Income
We can all use some extra cash. Selling merch online opens a new revenue stream, so you can reach audiences beyond your geographic scope and expand your market share.
Connect with Customers
Customer loyalty is influenced by a company’s products. When a supporter uses your items on a regular basis, they develop a greater sense of loyalty toward your brand. In fact, each time they use your swag, a connection to your brand is (unconsciously) reinforced.
Advertise Your Brand
Custom-logo swag is a gift that keeps on giving long after orders are fulfilled. When people use your branded gear, they act as a walking billboard for your business. Logo merch helps to build brand awareness, getting your company or cause in front of more potential customers.
Since you don’t need to pay physical storefront expenses, you can save money. A digital custom apparel store eliminates overhead costs related to rent, inventory management, and shipping. Additionally, selling your own logo-branded gear online allows you to avoid third-party markup fees.
Customers across the United States can purchase your products, as they’re not limited to one location. With a digital shop, employees and supporters can browse products from the comfort of their homes or offices 24/7.
Opening an online store with Effortless Branding allows you to leave the management and distribution of merchandise to us. We take care of everything from order fulfillment to shipping — so you can enjoy the fruits of your labor without breaking a sweat.
Conduct Product Testing
Before investing in production, you can experiment with different colors and styles to gauge interest. This way, you never have to worry about producing massive quantities of a product that doesn’t sell. You can also get ahead of market trends by quickly adding or removing swag that’s not performing well.
Boost Team Morale
Those looking to implement an employee merchandise portal can enjoy dedicated employees and time savings. Wearing logo-branded clothing reminds your team of your company’s mission and values. When employees feel connected to your organization’s purpose, they’re more engaged in their work. A portal can also save your human resources or operations personnel from having to constantly place uniform orders manually.
Put Your Digital Custom Apparel Shop Into Motion
Now that we’ve covered what a digital swag shop is and the benefits of launching one, let’s get into how to make it happen. From merch design to packaging and shipping, we’ve outlined the steps you need to take to make your digital merch store a reality.
1. Design Your Swag
Decide on the type of swag you want to sell and determine the colors, fonts, and designs of your items. Our dedicated designers will create your gear using state-of-the-art embroidery and screen-printing techniques.
2. Build Your Digital Custom Apparel Shop’s Landing Page
Send us your logo, color palette, and company font. Our team will take care of the rest — ensuring your pop-up store’s theme is on-brand and user-friendly.
3. Create an Online Form
Decide how much you want to charge for your gear, and we’ll build a form so customers can place orders. Clear instructions are displayed to provide shoppers with directions. Navigating the website, selecting products, and submitting an order is made easy and convenient.
4. Spread the Word
Share your storefront link with the right people — this can be your team, potential prospects, past customers, current customers, social media followers, and email subscribers.
5. Payment Processing
We process online payments, which land directly in your account. Payments can be made by credit card, debit card, or PayPal through our secure payment gateway.
6. Order Collection, Packaging, and Shipping
We collect, sort, process, and ship your orders directly to your customers or team members. We’ll separate, label, package, and deliver all purchases on your behalf. Inventory items take approximately 2 days to ship, while on-demand items are shipped within 12 business days.
Launching Your Digital Custom Apparel Shop
Not only does a digital shop allow you to save time and money, but it also enables you to reach a wider audience. If you’re thinking about launching a digital custom apparel shop to promote your swag, we can support you every step of the way.
Our hands-on designers will help you create polished, quality merch and business apparel — and we’ll handle all the logistics. To discover how a digital merch shop can empower your business to build brand awareness, reach out to us today!