Designing Custom-Logo T-Shirts: The Ultimate Guide

For countless businesses, custom-logo t-shirts are an essential staple. Whether you’re a startup or an enterprise corporation, logo-branded shirts add an extra touch of professionalism to your organization. When made right, custom shirts help employees look polished, enabling your business to build trust and brand awareness in your community.

If you’re looking for branded shirts to take your business to the next level, keep reading. We’re diving into how to choose the right custom t-shirt style, design, and fabric — so you can curate the perfect look for your team.

Custom-Logo T-Shirt Styles Made for Your Team

Getting your custom- logo t-shirt style right is critical to achieving your desired look. First, ask yourself who will be wearing your shirts and what look you hope to achieve. The style you choose can mean the difference between a laid-back, casual look and a professional one. For instance, executives and laborers will likely need different designs for their unique purposes. We’ve outlined some popular custom shirt styles below to help get you started:

The Classic Logo T-shirt

Nothing beats the comfort and durability of a classic, well-made tee. Despite its simplicity, a classic t-shirt offers a variety of necklines and fits to choose from. A crew neck, scoop neck, or V-neck all give slightly different impressions. Check out the pictures below to see how they differ.

A crew neck is the most popular neckline for t-shirts, followed by the V-neck. A crewneck is versatile and can be worn for many occasions, dressed up or down. A V-neck is also versatile but generally more formal than a crew neck. A scoop neck, on the other hand, lends itself to a more casual vibe. Check out the difference between a crew neck, scoop neck, and V-neck below.

One white crew t-shirt, one gray scoop neck t-shirt, and one yellow V-neck.

Another element to consider is whether you want your t-shirts to be fitted. A fitted t-shirt looks more flattering and modern, while a looser fit looks casual and relaxed. Below is an example of a relaxed fit compared with a fitted t-shirt.

No matter what style you choose, a classic branded shirt is a great option for keeping employees comfortable and on-brand. These t-shirts are typically made of quality cotton — making them soft and hypoallergenic. These qualities encourage employees to wear their branded shirts outside of work, encouraging them to promote your brand after clocking out.  The gray shirt below is a fitted style, while the black shirt is more of a loose fit.

fitted gray t-shirt on a man and a baggy black t-shirt on a woman.

Logo-Branded Polo Shirts

The classic, branded polo is a great choice when you want to add an extra touch of class. Polos have a soft collar, and some styles include a few front buttons for added professionalism. They look like a typical golf shirt and come in various fits and materials. Branded polos can be any combination of casual, classy, or sporty. A polo can dress up a pair of jeans while also looking great with a pair of slacks.

Pro Tip: If you want your polos to look extra-classy, opt for quality fabric and an embroidered logo rather than a screen-printed one. Embroidery typically lasts longer and looks sharper.

Custom-Logo Button-up Shirts

The beauty of a button-up shirt lies in its versatility. These shirts can be short-sleeved, long-sleeved, fancy, or casual. They can deliver a professional look for executives or be a casual, stain-resistant choice for tradespeople. The sky’s the limit when it comes to custom button-up shirts; they’re ideal for restaurant workers, caterers, sales representatives, cashiers, and more.

Custom-Logo Shirts & Functional Fabric

While you want your logo-branded shirts to look good, they should also be practical and comfortable to wear. Consider the conditions under which your company shirts will be worn, and choose your fabric from a functional perspective. We’ve outlined some popular custom-logo t-shirt fabrics and their features so that you can make an informed decision:

Cotton-Polyester T-Shirts

A cotton-polyester shirt keeps employees comfortable and dry while they perform strenuous activities. Cotton-polyester shirts also keep employees cool in hot weather. Their breathable quality enables them to regulate body temperature and dry faster.

Industries like construction, HVAC, and landscaping often choose breathable materials for employees working in extreme weather. Long-sleeved breathable shirts also offer UV protection, shielding employees from the sun’s rays.

Cotton T-Shirts

When it comes to company t-shirts, cotton is hands-down the most popular choice. This natural fiber feels comfortable against the skin and is breathable; it’s used to make soft, lightweight clothing everyone enjoys. A quality cotton shirt made of long-staple cotton also offers enhanced strength and durability. Long-staple cotton is also resistant to pilling, ensuring your t-shirts look sharp after repeated washes. Many brands also use ringspun, combed, or Pima cotton — resulting in a soft, luxurious feel with added durability.

Linen T-Shirts

Made from the flax plant, linen is an exceptionally breathable and lightweight material. It features a textured weave pattern, which is great for wicking moisture away from the skin. However, linen tends to wrinkle more easily, so while it can look nice, it requires more maintenance.


Created from a mix of plants, cotton, and trees, rayon is comfortable, tri-blend fabric. Tri-blend shirts are incredibly soft and work well for vibrant, eye-catching designs. One drawback to consider is that they may develop a dappled appearance, as rayon breaks down faster than other fabrics.


Polyester is a synthetic fiber often used to make athletic wear. Although it wicks moisture away from the skin, it isn’t particularly breathable, collecting moisture within the fabric. Therefore, 100% polyester t-shirts cause employees to sweat more — so they’re not the best choice for strenuous work or warm weather. Polyester often works best when blended with other materials to increase breathability.

Pro Tip: Work with a t-shirt printer that offers quality brands, like Nike or Under Armour, if your budget allows it. Your t-shirts will look crisp and, importantly, they’ll last longer.

Landing the Perfect Custom T-Shirt Color

When considering the color of your t-shirt, always keep your logo and design colors top of mind. Ensuring your t-shirt and design colors complement each other allows your logo to stand out and shine. A lighter design will stand out best on a darker t-shirt, while a darker design will pop when placed on a lighter t-shirt. For instance, the white logo below looks better on the dark t-shirt than the gray one.

Two dark blue custom-branded t-shirts, one with a white logo and one with a gray logo.

This also ensures a balanced, esthetically pleasing result your employees will feel good about wearing. When in doubt, opt for darker-colored company shirts. They hide stains, dirt, and sweat, which makes them look cleaner and more professional. Additionally, most people look better in darker, deeper tones.

Logo Placement Matters

Another decision you’ll have to make is where to put your logo. A smaller, left chest logo, a larger back design, or a combination of both are ideal options. Advertising your logo on the back of a tee is more effective than placing it at the front. The back of a t-shirt gets more views, as people aren’t focused on talking to you while you face them. A smaller logo on the left chest looks subtle and professional without being distracting. See the ideal logo placements in action below.

3 custom-logo gray t-shirts with a white logo on the chest, back, and sleeve.

Details for Your T-Shirt Printer

Once your logo and designs are ready for the presses, ensure your t-shirt printer has the information required to get started. You’ll want to provide them with your custom t-shirt color, design/logo file, and the t-shirt style you’re looking for.

Your t-shirt printer will want to know the exact color codes for your design. Pantone and CMYK color codes work well, delivering a highly accurate color payoff. Also, it’s best to provide your design file in a vector format, using a PDF, Adobe Illustrator (AI), or EPS file.

Choose a Top Custom T-Shirt Printer

Today’s marketing landscape is vast and diverse. Quality custom-logo t-shirts are becoming an increasingly popular way for business owners to get their brands noticed. Beautiful, well-made t-shirts will turn heads and boost brand awareness, improving the public’s perception of your company.

Once you’re clear on how you want your custom t-shirts to look, it’s time to choose a t-shirt printer. Look for a printer that offers everything you need and fits within your budget. Ensure your printer can produce large orders if you plan to order t-shirts in bulk. They can likely complete your order much faster if they have a large fulfillment center.

At Effortless Branding, we stand behind our craftsmanship. We’re happy to provide a complimentary sample of our work before you order — so you know exactly what you’re getting. If you need a soundboard for your next custom t-shirt order – we’re only a click away.

Connect with us, and we can work together to create the perfect custom t-shirts for your business’s unique needs!